BrightRoll

April 9 2010

In the US, video ad network BrightRoll has appointed Daryl McNutt as Vice President of Marketing, to guide its marketing, research and reporting strategy. San Francisco-based BrightRoll, which has served billions of ads since it was founded, develops proprietary campaign execution, inventory management and ad delivery technology. McNutt joins from comScore Marketing Solutions, where as VP, he oversaw the development of proprietary research which generated insights for media planning and buying. Prior to this, he was VP of Client Services at Specific Media, where he handled business intelligence strategy and related technology, focusing on the firm’s analytics and data intelligence. He previously worked at PhotoWorks as VP of Marketing Planning, and at the Seattle Times as Analytical Data Manager. ‘Daryl's extensive experience conducting campaign analysis and in-depth client research will fuel our marketing department in new and exciting ways,’ stated CEO Tod Sacerdoti. ‘He has a deep understanding of the online advertising space, the insights to help shape new solutions and most importantly, the proven ability to demonstrate the impact of ad campaigns in emerging categories.’ Web site: www.brightroll.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails