Chadwick Martin Bailey

May 18 2010

In the US, custom market research firm Chadwick Martin Bailey (CMB) has appointed Kathy Ofsthun and Susan Lilly as Senior Project Managers in its Retail and Financial Services practices. The Boston-based company, which was founded in 1984 by John Martin and Anne Bailey Berman, has corporate headquarters in Boston, Massachusetts, serving clients in more than 30 countries around the globe. Ofsthun joins with a background in both qual and quant research methodologies. For the past 15 years she has run her own agency, Focus on Research, which provided shopper insights through the use of qual tools and analysis, and specialized in focus group moderation, idea generation and ethnography. Before this, she specialized in shopper insights work at Stop & Shop, and held a business development role at NutraSweet. Lilly worked most recently at marketing technology firm Affinnova, where her research focused on product optimization for consumer packaged goods companies. Before this, she was the Manager of Qualitative Research at educational publisher Houghton Mifflin Harcourt, and worked as Associate VP at Research International. During her career, Lilly has conducted research across the financial services, IT, healthcare and publishing sectors. ‘We continue to look for the best and brightest talent to expand our teams because we know it’s our people that set us apart from other companies,’ comments President Anne Bailey Berman. ‘It is an exciting time for our company as we continue to grow and gain more expertise in each of our practices.’ Web site: www.cmbinfo.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails