TORA

June 1 2010

In the UK, The Oxford Research Agency (TORA) has appointed Jamie Rayner as Research Director for FMCG Shopper & Retail Research. TORA is a specialist FMCG and customer experience market research company, which uses quant and qual methods to help companies launch new products. Last month, the firm invested EUR 500k in Irish social media firm Simply Zesty, to add a ‘new level’ of social media to its research capabilities. Rayner joins from Shoppercentric, an agency focused on retail shopper behaviour research. Prior to this he spent nine years at ID (now TNS) Magasin, where he progressed to a Board level position, again concentrating on research within the retail sector. ‘Jamie has accrued exceptional commercial acumen during his career to date, and that type of experience very much fits with the TORA way of doing things,’ states UK MD Andrew Tharme. ‘Our research needs to help FMCG manufactures and retailers make decisions which improve the customer experience, and Jamie’s knowledge of shopper research techniques is, frankly, second to none.’ Web site: www.tora.co.uk . Printer-friendly version of this article. Email this article to a friend. Register for News emails