The Value Engineers

August 13 2010

Cello-owned brand consultancy The Value Engineers has appointed Anjul Sharma as Senior Consultant and Head of Qualitative Research. Founded in 1986, the Buckinghamshire-based firm offers branding strategy, innovation and insight services to help clients understand their consumers. The firm employs 50 people at its UK and New York offices. Sharma joins with 14 years’ research experience; ten of which were spent at The Research Business International. Most recently, she worked for Synovate in the UK and Dubai, where she oversaw qual research across Central and Eastern Europe and the Middle East. During her career, Sharma has worked across a wide range of sectors including FMCG, transport, media, B2B and financial services. Her experience encompasses brand positioning and communications development, motivational marketing/segmentation, customer experience, NPD, loyalty, portfolio optimisation and employee research. Web site: www.thevalueengineers.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails