In the UK, healthcare research specialist Purdie Pascoe has appointed industry veteran Allan Bowditch as a non-executive Director.
Purdie Pascoe was launched in 2008 by former Synovate Healthcare execs Marianne Purdie and Guy Pascoe to focus on the medical device and diagnostics industries.
Bowditch joins the Board with an extensive healthcare market research career spanning both client-side and agency roles, as well as running his own healthcare MR firm A B Consulting.
He previously worked as CEO and Chairman of GfK Martin Hamblin’s Healthcare Division, and before this as a Strategic Advisor for Ziment (part of WPP's Kantar Group). Additionally, Bowditch has worked with the MRS to help develop the curriculum for its Market Research degree.
His service to the industry has been recognised by an EphMRA Award for Contribution to Pharmaceutical Market Research, and a PBIRG Lifetime Achievement Award.
Bowditch is also a member of the Advisory Board of marketing services firm PharmaGems.
In the UK, healthcare research specialist Purdie Pascoe has appointed industry veteran Allan Bowditch as a non-executive Director.