eYeka

March 3 2011

In Paris, co-creation agency eYeka - which hosts an international community of creative consumers - has appointed former Microsoft exec Nicolas Borgis to lead its product development strategy and marketing efforts. eYeka - which has offices in France, Singapore, the UK and the US - taps its community to gain insights for co-creation campaigns for more than 100 international brands such as Coca-Cola, L’Oreal and Danone. Borgis joins from online hotel booking service FastBooking, where he served as Products & Services Director. Prior to this, he worked as Business Development Manager at Microsoft France, and held business development and consultancy roles at France Telecom, The Boston Consulting Group and Netscape Communications. François Petavy, CEO of eYeka says: ‘We are delighted to welcome Nicolas, whose experience in developing value-creating products will be instrumental for us to deliver on our ambitious goals.’ Web site: www.eyeka.net . Printer-friendly version of this article. Email this article to a friend. Register for News emails