Affinnova

May 19 2011

In the US, former Forrester Research analyst Tamara Barber has left to take up the newly created role of Senior Director of Strategic Marketing at product innovation technology firm Affinnova. Affinnova's patented technology identifies the concepts with the greatest market potential from a range of options. Once identified, top concepts are then comparatively measured against relevant benchmark and competitor concepts based on consumer preference. Barber joins from Forrester Research, where she served as a Senior Analyst, advising market research clients on changes in research methodologies and technologies. She joined the firm in 2005 as Researcher, Hispanic Technographics, and later worked as an Analyst for consumer market research. Prior to working at Forrester, Barber worked as a Survey Researcher at CANIETI, Mexico's chamber of commerce for the telecom, electronics and IT industry. ‘Having worked across many verticals as an industry analyst, I know that marketers struggle with how to improve the innovation process and ensure greater success with new marketing and product launches,’ Barber explains. ‘Affinnova has pioneered a radically different approach to help companies bring new products to market and I'm looking forward to being part of this sea change.’ Web site: www.affinnova.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails