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Federated Sample | July 18 2011 |
In the US, Federated Sample has appointed former Cint exec Michael McCrary as President, to lead the firm’s sales, supplier relations and marketing teams.
Federated Sample was launched last August by parent firm Jackson Square Group (JSG), to automate the process of data sampling.
McCrary joins with more than 15 years’ experience in marketing, advertising and research. For the past year, he served as Cint’s North American MD, during which time, he used Federated Sample’s Fulcrum project management tool, which has since been licensed by Cint.
Prior to joining Cint, he ran his own consultancy and spent nearly six years as SVP at Greenfield Online, where he was responsible for North America sales and marketing and for a team of 30 sales professionals.
‘We have experienced remarkable growth since our inception in March 2010,’ states Federated Sample CEO and Founder, Patrick Comer. ‘The addition of key licensed partners, such as Cint AB, and a growing share of the online sample management industry gives us the opportunity to hire talented and experienced senior management such as Michael McCrary.’
Web sites: www.federatedsample.com and www.jacksonsquaregroup.com .
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