Nielsen Online

September 9 2008

In Sydney, Australia, Nielsen Online has hired Matt Bruce for the newly created position of National Sales Director, responsible for establishing structure, systems and processes throughout the firm’s sales teams. Bruce has held a number of executive positions in the online industry. Most recently he was General Manager of home improvement web site, homesite.com.au, where he more than tripled revenues. Megan Clarken, MD Pacific, Nielsen Online comments: ‘Matt comes to us with a strong sales acumen and has a proven track record of managing and developing a sales team. Considering his past online experience and achievements, we are confident that he will play a vital role in helping us steer and manage this period of growth, spurred on by increasing demand for our services.’ Nielsen Online was formed in October from the combination of the Nielsen//NetRatings division with BuzzMetrics. The company measures and analyses online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behaviour. Web site: www.nielsen-online.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails