VisitBritain

October 14 2008

VisitBritain, the UK’s national tourism agency, has promoted Patricia Yates to the position of Director, Strategy and Insights, where she will head a team of 13 to deliver research and insights, corporate PR and industry communications, crisis communications and reputation management. Strategy and Insights is a new division, set up to build the value of tourism in Britain by raising the country’s profile and to act as a bridge between industry and government. Yates was formerly Head of Press and PR. Before VisitBritain, she worked at consumer advice organisation Which? where she edited Holiday Which? magazine and was responsible for delivering all of the Which? output in the travel and transport areas. Commenting on the promotion, VisitBritain CEO Tom Wright said: ‘As we move into ever more challenging times for tourism, I am confident that Patricia’s leadership in the Strategy and Insights arena will prove invaluable.’ VisitBritain is responsible for promoting Britain as a tourist destination, and has representatives in 36 countries around the world. Web site: www.visitbritain.org . Printer-friendly version of this article. Email this article to a friend. Register for News emails