Rentrak Corporation

January 21 2009

US audience measurement firm Rentrak Corporation has hired Cory Sher as Director of Business Development for its Advanced Media and Information (AMI) division. Sher has previously implemented marketing strategies for TV networks including Hallmark Channel, Lifetime Television and Scripps Networks. He began his career at CNN and has extensive broadcast TV experience in research, promotions and production at both the local and national level. In his new role, Sher is responsible for developing and managing relationships with the firm’s partners for its OnDemand Essentials service, and for leading the sales and distribution of its Western Division linear TV measurement service, TV Essentials. He reports to Carol Hinnant, the division’s SVP of Business Development, who comments: ‘Cory's solid network experience and his early roots in local station news programming and promotion provide the exact experience needed to lead the development and distribution of our content and advertising media tracking services across multiple platforms.’ Based in Portland, Oregon, Rentrak provides content measurement and analytical data for a variety of entertainment platforms and media technologies including TV, theatrical, home entertainment, mobile and broadband video. Web site: www.rentrak.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails