Maktoob Research

June 9 2009

In Dubai, Maktoob Research has appointed Sameh Lutfi as Business Development Director, to manage the business development team and drive local and regional client relationships in Saudi Arabia, Kuwait and Egypt. Prior to joining, Lutfi served as Sales and Marketing Manager with Maktoob-owned online e-commerce site Souq.com, where his responsibilities included overseeing sales and marketing activities. He holds a BSBA in Management and is currently pursuing an MBA in Marketing and Communications. General Manager Tamara Deprez comments: ‘With nearly 13 years of progressive experience in business development and marketing, Sameh is a welcome addition to the Maktoob Research team.’ Maktoob offers an online panel of two million Arab consumers in the Middle East and North Africa, who can be targeted by demographics such as age, gender and occupation. Last month, the firm rolled out a service to provide advertisers, agencies and media firms in the region with insights into the impact of their online and offline ad campaigns. Web site: www.maktoob-research.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails