About MRT

Survey researchers have long been the core of the market research community. But if you're someone who mines business databases, sets up online panels of customers or scans brainwaves to check on people's reactions to advertising, do you call yourself a market researcher? We could debate this for hours, and people at conferences probably will, but we care more that you call yourself a MrWeb regular: this section is for you.

The T in MRT stands for three things - Trends, Techniques and Technologies - and the sections cover new business topics as well as new survey and analysis methods and devices. Thus there are new areas such as Neuromarketing and Eye-Tracking where we are seeing developments in the news every day and very familiar areas such as Presentation and Reporting software where some very original work is taking place.

As of summer 2018 we have three areas launched - Data Mining, BI and Big Data; Mobile Surveys and Usage; and Online (MR) Communities: each one features Inbox items - relevant snippets of interest found on the web once or twice a week; opinion pieces by leading lights; recent DRNO news; links; company profiles; and a selection of relevant current job vacancies - with a key sponsor for each section.

New areas likely to launch in the near future are Neuroscience / Biometrics and Presentation Software / Data Visualization. More are already in the pipeline, but it would be great to have your suggestions on what we should cover in future.

We hope you enjoy MRT and that it provides some food for thought.