Bryan Urbick - Co-founder, CEO and Chairman

Consumer Knowledge Centre

Bryan is co-founder, CEO and Chairman of the Consumer Knowledge Centre. He worked previously in marketing and product development in the food industry and the banking/financial services industry. He has worked with all ages and segments of consumers, but is particularly known for his years of work with children and mothers, including research in Europe, North America, Africa, Asia, the Middle East and Central America.

The 2004 winner of the AQR's Prosper Riley-Smith Award, for unique and innovative research with young children in the US on brand characters, he was also part of the team that won the ARF David Ogilvy Gold Award 2007 for creative research resulting in a successful advertising campaign.

He is the author of About Kids: Foods and Beverages published by Leatherhead Press, as well as chapters in two recent textbooks, An Integrated Approach to Product Development (published by Taylor & Francis) and Developing Children's Food Products (Woodhead Publishing). and the Managing Editor of the newsletter Kids Food Trends.

Bryan's current articles: (5)

Big Brands and Kids - how kids respond to being consulted - 19th April, '12

Harnessing Hindsight - the power of qualitative data mining - 20 October, '11

Hyper-personalization - 18 February, '11

All Mixed Up - 9 July, '10

A Modal Model of Mums - 29 January, '10