Chris Forbes - Co-Founder
Chris has more than 25-years experience in corporate marketing and marketing strategy consulting. After serving in a variety of marketing management positions with Shell in the 1980's, Chris co-founded Insight Marketing Systems in 1992. Prior to the launch of Research Reporter in 2001, Insight Marketing Systems provided marketing distribution advice, research and planning support to large corporate clients.
Chris is a pioneer in helping corporate research clients to utilise technology to maximise the use of their research assets. In addition to setting the strategic direction for Research Reporter, he is a regular contributor and speaker. His work has been published in a variety of leading publications, including the award winning paper Getting Research Noticed at the Corporate Top Table, reproduced in ESOMAR’s Best Practice compilation of the best conference papers from the last decade.
Chris has a double major degree (Commerce and Psychology) from the Royal Melbourne Institute of Technology, and a Graduate Diploma in Market Modeling (Swinburne University of Technology).
Chris' current articles: (1)
Sushi versus the Fine Dining Experience - 25 August '10 |
