MRT... The Trends and Technology Section of MrWeb

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you'll find daily updates of DRNO news items relating to online communities (aka MROCs) and custom-built research panels; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.

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Today's selection of cuttings and submissions (updated Tues Jun 11 2019)

Communities vs Online Focus Groups Read more

'I get asked a lot by researchers about Online Focus Groups (OFGs)' says Further's Roberto Andreano. 'Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online Research Community (ORC)' Read it

The Power of Community Data + Panel: Expanding Your Research Insights Read more

How combining data from these two key digital sources can give you the best insights - with reference to the work of the Pew center. From the FuelCycle blog Read it

(The Skills and Qualities of) The Community Strategist Read more

FeverBee's Richard Millington on the hard work that goes into being a good community strategist - with emphasis on research and metrics... Read it

NEW & RECENT FEATURES

'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

Communities - Win-Win Propositions for both brands and consumers - from the 'Thoughts' blog of our sponsor, Toluna (WEB)

When Concepts go Wrong or research takes too long... - Richie Heron, VP Product Methodology at ITWP on preventing disastrous launches (WEB)

Should Insight Communities be Learned in the Trenches - summarizing the lessons from one company's enterprise Community journey - by Toluna's Peter Shafer(MRT )

In with the Right Crowd?. Ask a thousand people, at a music festival, to guess the weight of a cow, and take the average, they'll get the wrong answer... getting the right people in your community is crucial, says Paul Twite - MD, Europe and MENA at Toluna (MRT)

In the News...

Christmas and New Year

19/12/24

This issue covers two days' news and is the last DRNO of 2024. It's been a busy year for us, and has finished with a flurry of ad bookings which bode very well for the next one. We'd like to thank you all for your support and interest and wish you a Merry Christmas, a restful break and a wonderful 2025. More.

Bilendi & respondi to Acquire Netquest

17/12/24

European MR panels and tech solutions company Bilendi & respondi has agreed to acquire Iberia and Latin America specialist Netquest from its current owner NIQ. More.

QuestionPro Buys Collaboration Platform SpatialChat

17/12/24

US-based online survey and research tech and services company QuestionPro has acquired SpatialChat, a European company developing video streaming and immersive virtual environments for meetings and collaboration. More.

View all related news items

Feature Archive / 2016-2017

Should Insight Communities be Branded or Unbranded? - Boston-based community specialist My-Take looks at how to decide - late Oct '17 (WEB )

3 lessons ... from Coca-Cola's global innovation community - from the Vision Critical blog, Oct '17 (WEB )

Five Challenges to Overcome - for Successful Market Research Online Communities - by Lisa Boughton, on GreenBook Blog, April '17.

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