MRT - The Trends & Technology Section of MrWeb

Online Communities & Custom Panels


On these pages
you'll find daily updates of DRNO news items relating to online communities (aka MROCs) and custom-built research panels; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.

Today's selection of cuttings and submissions (updated Thurs Aug 16 2018)

More on Verve's new Hackathon approach Read more

Verve this week launched a new community-based innovation approach called Verve Hackathon - summarised on DRNO here, but for more details see the link below. Read it

'Don't Answer Every Question, You're not Customer Support...' Read more

'I recently met with a small community management team whom spend around 80% of their time responding to their members' product questions... Your job isn't to answer question yourself... You need to spend your time creating the right conditions for experts to be identified, nurtured, and provide rapid responses to questions'. Opinion on the role of the Community Manager from FeverBee's Richard Millington Read it

Sky Bet uses its community to understand their customer in more depth... helping to achieve ambitious growth targets and ensure a sustainable future Read more

Sky Bet launched their insight community, The Clubhouse over 3 years ago during their transformation to a customer-centric organisation. Today they have 7000 active participants and had 33,700 conversations with customers across 88 studies in 2017. Read it


'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

Learned in the Trenches - summarizing the lessons from one company's enterprise Community journey
- Peter Shafer, Vice President, Digital Solutions at our sponsor, Toluna (MRT)

In with the Right Crowd?. Ask a thousand people, at a music festival, to guess the weight of a cow, and take the average, they'll get the wrong answer... getting the right people in your community is crucial, says Paul Twite - MD, Europe and MENA at Toluna (MRT)

Should Insight Communities be Branded or Unbranded? - Boston-based community specialist My-Take looks at how to decide - late Oct '17 (WEB )

In the News...

Verve Launches 'Hackathon' Innovation Approach
Online community specialist Verve has launched 'Hackathon', an approach combining employee and customer feedback for new product or concept development. More.
Double Digit First Half Growth for Join the Dots
Manchester, UK-based Join the Dots has reported a 12.7% increase in revenue to £6.41m for first six months of 2018, compared with the same period in 2017. More.
Medscape Parent's Buy Includes Patient Communities
WebMD, the parent of physician research and access panels company Medscape, has acquired the Consumer Services Division of Vitals, which provides online tools to help individuals connect with healthcare providers and other patients. More.

View all related news items

Feature Archive / 2016-2017

3 lessons ... from Coca-Cola's global innovation community - from the Vision Critical blog, Oct '17 (WEB )

Five Challenges to Overcome - for Successful Market Research Online Communities - by Lisa Boughton, on GreenBook Blog, April '17.

Current Jobs in this Sector

Qual Consultant - Online Communities, Central London (posted Aug 14th 2018)

Account Director - Social Intelligence and Analytics, Culver City, CA, USA (posted Aug 14th 2018)

RE / SRE - Private and Public Sector Clients, Leeds or Manchester (UK) (posted Aug 7th 2018)

Market Research Panel Manager, Bristol (UK) or will consider Central London (posted Aug 7th 2018)

Insight Director, Qual - Customer, Brand and Marketing Strategy - Consultancy, Central London (posted Aug 6th 2018)

Account Director - Social Intelligence and Analytics, Cincinnati, OH, USA (posted Aug 2nd 2018)

Research Analyst, Quant and Qual - Clientside Drinks, Central London (posted Jul 31st 2018)

Operations Panel and Community Manager, London (posted Jul 31st 2018)

Qual Research Manager, Consumer - Co-Creation, Online Communities, London (posted Jul 25th 2018)

Community Manager - Top Consumer and B2B Clients - Independent MR Agency, Manchester (UK) (posted Jul 25th 2018)