MRT - The Trends & Technology Section of MrWeb

Online Communities & Custom Panels

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you'll find daily updates of DRNO news items relating to online communities (aka MROCs) and custom-built research panels; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.
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Today's selection of cuttings and submissions (updated Fri Oct 12 2018)

What Is The Real Value Of An Online Brand Community? Impact, not ROI Read more

In the past few years, says FeverBee's Richard Millington, the community sector has largely been divided into two camps about community value. We can call these the 'True Believers' and the 'ROI Advocates'. The former generally feel an organization should have a community even if they can't prove the value of it. 'What's the ROI of your mother? Read it

Minority of B2B content marketers use panels / customer feedback to research topics Read more

'Less (sic) than half of enterprise-oriented marketers are actually talking to customers to inform the stories they tell, according to the latest B2B content marketing research from the Content Marketing Institute. Feedback from sales team is the leading research method (74% of survey respondents), followed by website analytics and keyword research. Customer conversations came in at 42 per cent, second-last before 'other''. Read it

Communities the Hot Property in UK MR Read more

[from DRNO but an extra plug for it here in case you didn't see it...] In the first of two close-ups from the British Research Barometer, we strip away the hype and look at the actual growth of new techniques and technologies. Our evidence points firmly to online communities as the one to watch, with mobile, social media, neuroscience and big data chasing Read it

NEW & RECENT FEATURES

'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

Learned in the Trenches - summarizing the lessons from one company's enterprise Community journey
- Peter Shafer, Vice President, Digital Solutions at our sponsor, Toluna (MRT)

In with the Right Crowd?. Ask a thousand people, at a music festival, to guess the weight of a cow, and take the average, they'll get the wrong answer... getting the right people in your community is crucial, says Paul Twite - MD, Europe and MENA at Toluna (MRT)

Should Insight Communities be Branded or Unbranded? - Boston-based community specialist My-Take looks at how to decide - late Oct '17 (WEB )

In the News...

New HR Leader for Toluna and Harris Europe
10/12/18
ITWP, the holding company which owns Toluna and Harris Interactive Europe, has appointed Alida Cesani as Human Resources Director for EMEA, based in London. The move reflects the company's substantial growth plans for 2019 and beyond. More.
YouthSight Adds Three
10/12/18
In the UK, Gen Z and Millennial agency YouthSight have announced three recent appointments in its Insight division: former Ipsos MORI exec Tanya Michelsen as an AD and Head of the Brands Team; and Megan Highcock and Miranda Brown as Senior Research Managers. More.
Maru Launches Voice UK Community
7/12/18
Respondent access specialist Maru/Blue has launched a community called Maru Voice UK, allowing members of the public to voice their opinions on a variety of topics and issues. The firm has also hired Izzy Nurdin and Deborah Horrocks as UK Business Development Managers. More.

View all related news items

Feature Archive / 2016-2017

3 lessons ... from Coca-Cola's global innovation community - from the Vision Critical blog, Oct '17 (WEB )

Five Challenges to Overcome - for Successful Market Research Online Communities - by Lisa Boughton, on GreenBook Blog, April '17.

Current Jobs in this Sector

Senior Account Manager - Real-Time Customer Insights, Sydney (posted Dec 6th 2018)

Research Associate / Director, Qual and Quant - Online Communities and Cultural Insights, Central London (posted Dec 4th 2018)

Manager - Communities, New York (posted Dec 3rd 2018)

Senior Account Manager - Insights and Strategy, Sydney (posted Nov 30th 2018)

Account Manager - Brand and Communications Research, Melbourne, Aus (posted Nov 27th 2018)

Qualitative Associate Director - Communities / Online, London (posted Nov 27th 2018)

Research Analyst - Social Intelligence Analytics Research, New York (posted Nov 26th 2018)

Research Analyst - Social Intelligence Analytics Research, Chicago, IL, USA (posted Nov 26th 2018)

Qualitative Research Consultant, Health - Co-Creation, Online Communities, London (posted Nov 23rd 2018)

Community Manager - Online Communities, Culver City, CA, USA (posted Nov 16th 2018)