MRT - The Trends & Technology Section of MrWeb

Online Communities & Custom Panels

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you'll find daily updates of DRNO news items relating to online communities (aka MROCs) and custom-built research panels; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.
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Today's selection of cuttings and submissions (updated Fri Feb 16 2018)

A look at how Autodesk runs 'one of the oldest and most successful brand communities in the world' Read more

If Apple and Airbnb showed how the largest brands run their communities' (says FeverBee, linking to previous articles), '...and StackOverflow showed what's possible with a fully customized platform, Autodesk represents what's possible with the tools most organizations have available today'. Read it

Using a communities platform to research for FMCG brands in Taiwan and China Read more

A Q&A with Jenny Liu, Managing Partner of Taiwan's Answer Global Market Research on her usage of Further's Together platform. The first in a series from the newly rebranded UK firm - formerly known as Dub. Read it

Online communities help to understand the patient's journey Read more

Communities are first up in a FuelCycle discussion of 'Mining the Patient Ecosystem: How Market Research Can Help you Understand the Patient's Journey. 'Online communities... give patients the opportunity to discuss healthcare issues with those going through a similar experience'. What's more, 'public information posted on online communities acts as helpful qualitative data'. Read it

NEW & RECENT FEATURES

'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

In with the Right Crowd?. Ask a thousand people, at a music festival, to guess the weight of a cow, and take the average, they'll get the wrong answer... getting the right people in your community is crucial, says Paul Twite - MD, Europe and MENA at our sponsor, Toluna (MRT)

Should Insight Communities be Branded or Unbranded? - Boston-based community specialist My-Take looks at how to decide - late Oct '17 (WEB )

3 lessons ... from Coca-Cola's global innovation community - from the Vision Critical blog, Oct '17 (WEB )

Keeping communities human by Kyle Kim-Hays, Toluna EVP Global Digital Marketing - published in Sept '17 (WEB)

In the News...

ISG Launches App, Aims for Industry Community
19/2/18
Technology research and advisory firm Information Services Group has released an app for clients, 'ISG Impact', offering easy access to its research reports and news. The company says it aims to build this into 'a community of buyers and sellers of technology and sourcing services'. More.
Three Hires for MRSS India
19/2/18
Research firm MRSS India has announced three new senior appointments, Sreyoshi Maitra as VP, FMCG; Mr.S.T. Kalairaj as Head of its Pharma Practice; and Priyanko Sinha as Client Servicing Director, Digital Insights & Marketing. More.
Remesh Expands US Team with Five New Hires
16/2/18
In the US, MR software firm Remesh has appointed five new members of staff, including former Hall & Partners exec Noele Emmons as Sales Director. More.

View all related news items

Feature Archive / 2016-2017

Five Challenges to Overcome - for Successful Market Research Online Communities - by Lisa Boughton, on GreenBook Blog, April '17.

Current Jobs in this Sector

Digital Marketing Director - Online MR Group (Communities Recruitment), West London (posted Jan 19th 2018)

Client Services Manager - Market Research / Online Communities, Leeds City Centre (UK) (posted Jan 17th 2018)

Global Director - Online Communities Recruitment - Global Group, London (posted Jan 16th 2018)

Research Executive (French Speaking) - Online Communities - Media / Retail / FMCG, London (posted Jan 10th 2018)

Quant Project Manager - Communities and Mobile - Top International Group, Central London (posted Jan 10th 2018)

Digital Associate Director - Communities Focus, Boutique Agency, Central London (posted Jan 5th 2018)

Market Research Consultant Quant and Qual (Online Communities), Melbourne, Aus (posted Dec 19th 2017)

Market Research Community Manager - Ipsos SMX, New York (posted Dec 5th 2017)

Market Research Community Manager - Ipsos SMX, Culver City, CA, USA (posted Nov 29th 2017)

Market Research Community Manager - Ipsos SMX, Cincinnati, OH, USA (posted Nov 29th 2017)

Senior Research Executive - Online / Communities Agency, London (posted Nov 13th 2017)