Toluna is bringing its brands together under a single name, with a refreshed identity: the Harris Interactive, GutCheck and MetrixLab names will disappear. The company says the unified approach reflects a transformation behind the scenes, with AI at its heart, integrated across its platform. More.
Kantar's owners, WPP and Bain Capital, are considering selling off the Worldpanel / Numerator division for more than £5bn ($6.5bn), or breaking up and selling the group more generally, according to two separate reports. More.
Kantar has announced enhancements to its LINK portfolio, allowing clients to evaluate multiple creative concepts quickly and efficiently, and to predict ad performance before production begins. More.
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. www.marketprobe.com
Maritz Research
Maritz Research is a full service marketing research agency. We help clients achieve their full potential through understanding the attitudes and behaviour of their customers, employees and channel partners. We do that by studying the dynamics of choice, experience and loyalty. www.maritzresearch.co.uk
Consumer Knowledge Centre Ltd
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. 
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. 
