Consumer intelligence giants NIQ and GfK appear to be approaching a closer integration, sixteen months on from announcing the 'completion' of their merger, with the separate GfK web site gone in the last few days. More.
Automated consumer insights platform Zappi has launched an Innovation System combining its customers' proprietary data sets with Large Language Model technology to help clients accelerate their innovation cycles and forecast in-market performance. More.
Product intelligence platform Vypr, based in Manchester, UK, is expanding into the US market. The firm says as a result it expects to quadruple turnover in the next three years and create more than 30 international job opportunities, with 'many more' in the UK. More.
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. www.marketprobe.com
Maritz Research
Maritz Research is a full service marketing research agency. We help clients achieve their full potential through understanding the attitudes and behaviour of their customers, employees and channel partners. We do that by studying the dynamics of choice, experience and loyalty. www.maritzresearch.co.uk
Consumer Knowledge Centre Ltd
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com