With the flow of news slowing down for the holidays, Daily Research News will aim to publish three editions next week, with the last on Thursday. More.
Interpublic's marketing intelligence company Kinesso has launched the 'Experimentation Lab', a platform on which marketers can design, execute and analyze experiments across various media. Tapping AI and automation to streamline the process, the Lab standardises methods and promotes cross-functional collaboration. More.
Consumer intelligence giants NIQ and GfK appear to be approaching a closer integration, sixteen months on from announcing the 'completion' of their merger, with the separate GfK web site gone in the last few days. More.
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. www.marketprobe.com
Maritz Research
Maritz Research is a full service marketing research agency. We help clients achieve their full potential through understanding the attitudes and behaviour of their customers, employees and channel partners. We do that by studying the dynamics of choice, experience and loyalty. www.maritzresearch.co.uk
Consumer Knowledge Centre Ltd
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com