Australian marketing mix modelling specialist Mutinex has hired former Nielsen, Kantar and PHD researchers Jon Betts, Jess Betts (no relation) and Andie Potter, and has updated its 'Optimiser' scenario plotting and forecasting feature. More.
UK-based industry charity and repository the Archive of Market and Social Research (AMSR) has appointed former BMRB / Kantar leader Richard Asquith as its new Chief Executive, starting at the beginning of April and replacing founding CEO Adam Phillips. More.
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. www.marketprobe.com
Maritz Research
Maritz Research is a full service marketing research agency. We help clients achieve their full potential through understanding the attitudes and behaviour of their customers, employees and channel partners. We do that by studying the dynamics of choice, experience and loyalty. www.maritzresearch.co.uk
Consumer Knowledge Centre Ltd
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com