John Rae - Partner
John Rae is a Partner at CACI, responsible for the planning and implementation of new products, new areas of business and special projects.
Following a degree in mathematics, he worked for four years doing operational research in the fields of defence and alternative energy. He joined CACI 30 years ago and has managed a variety of teams covering areas including consumer segmentation, retail planning, geographic information systems, European demographics and e-Business.
John has built consumer classifications for a number of European countries, four generations of the UK ACORN classification, and specialist segmentations such as HealthACORN and EducationACORN.
He has led the development of CACI’s range of data sets covering areas such as geodemographics, demographic change, income, housing, consumer spending, the internet, and consumer attitudes.
In the 1980s he pioneered CACI’s modelling approaches to match retail offerings to consumer needs by segmenting branch networks. He also created the first generation of CACI’s retail spatial analysis tool now known as Retail Footprint.
John's current articles: (1)
Keeping It Real – segmenting changing communities - 18th January,'12
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