MRT - The Trends & Technology Section of MrWeb

Mobile Surveys & Monitoring


On these pages
you'll find daily updates of DRNO news items relating to mobile survey technology and mobile usage data; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.

Today's selection of cuttings and submissions (updated Thurs Aug 16 2018)

Mobile fraud in practice: Three real-world examples from the blog of mobile measurement company Adjust. Read more

Know all about Click Injection, Click Spamming, and Device Farms? They and the methods used to spot them are discussed in this last of four instalments about mobile ad fraud - the other three deal with the theory. Read it

Last year, digital ad revenue surpassed TV ad revenue. But those numbers can be deceiving... Read more

Some interesting stats and commentary on the relationship between TV and second screen viewing / digital generally, focused on the UK, by Verto Analytics CEO Hannu Verkasalo. 'In my opinion, most digital advertising still is not competitive with TV advertising, despite its huge rate of growth over the past few years. Read it

Gaining Insights Into Change Across Healthcare Read more

While the market research industry is being forced to change across many industries, healthcare presents many unique challenges. A perspective on how the changing landscape of healthcare in the US affects the ways in which industry gathers and uses insights from both patients and healthcare providers - by Toluna's Steve Orlick. Read it

RECENT FEATURES from around the industry...

'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

NEW for August: An Essential Guide to Mobile Ethnography. Traditional ethnographers... are often social anthropologists and psychologists, who enter the 'habitat' they want to study, documenting their observations using film and audio recording, as well as pen and paper. In the new discipline, the participants themselves are the researchers, capable of documenting and sharing their lives via mobile phones and other portable devices. Download the complete Guide from Further (WEB ).

Maximizing Mobile Study Effectiveness - smaller grids and shorter, well-targeted questionnaires... Toluna's Nathan Wimble writes on the GreenBook Blog (WEB )

In the News...

TVSquared Latin America Opens in Miami
Scottish ad measurement and optimization firm TVSquared has opened an office in Miami, from where it will provide support to its Latin American clients. More.
Investor Pushes for Nielsen Sale
Hedge fund Elliott Management Corp has acquired an 8.4% stake in Nielsen Holdings, at an estimated value of $660m, and aims to put pressure on the Nielsen Board to sell the company. More.
Location Analytics Firm Cloud4Wi Buys WiTech
US firm Cloud4Wi, which offers guest WiFi, location analytics and location-based marketing, has acquired Pisa, Italy-based WiFi solutions provider WiTech for an undisclosed sum. More.

View all related news items

Current Jobs in this Sector

Account Manager, London (posted Aug 15th 2018)

Account Executive - Shopper Analytics, Melbourne, Aus (posted Aug 14th 2018)

Senior Software Developer, Oldsmar, FL, USA (posted Aug 13th 2018)

Data Science Intern - Emerging Leaders Program - Summer 2019, Offsite, USA (posted Aug 13th 2018)

Adcomms Account Manager, Central London (posted Aug 10th 2018)

Account Manager - Mystery Shopping, Panel and Field Operations, Parsippany, NJ, USA (posted Aug 9th 2018)

QA Automation Engineer, Waltham, MA, USA (posted Aug 1st 2018)

Project Consultant, Online Quant - Team Leadership Opportunities, Central London (posted Jul 26th 2018)

Business Development Manager - Agile Research Agency, Flexibility to work From Anywhere in London (posted Jul 25th 2018)

Research Manager, Qualitative - Consumer Sectors, Central London (posted Jul 24th 2018)