MRT - The Trends & Technology Section of MrWeb

Mobile Surveys & Monitoring

On these pages
you'll find daily updates of DRNO news items relating to mobile survey technology and mobile usage data; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.

Today's selection of cuttings and submissions (updated Weds May 16 2018)

5 Facts you should know about Mobile Representation and Consumer Insights Read more

20% of adult Americans rely solely on smartphones for their internet access. That's up from 13% who reported relying on mobile phones alone in a Pew study in 2015.... and other demographic snippets from the Pew Research Center, reported by MFour Read it

Mobile App Feedback - templates and advice on how to do it.. Read more

'There are three ways in which you can collect mobile app feedback' says Netherlands-based customer feedback analysis specialist Mopinion: 'Webviews, APIs and SDKs. Letís quickly take a look at each...' Read it

Do mobile phones actually make their owners happier? Input from the Gallup World Poll. Read more

A new study of global data from the Gallup World Poll with the mobile industry trade network GSMA, looks at the relationships between people's use of mobile phones and the internet on one hand, and their self-reported measures of happiness - which researchers refer to as subjective well-being (SWB) - on the other. Read it

RECENT FEATURES from around the industry...

Exploring the Use of Emojis in Qualitative Research - GreenBook blog, posted by Over the Shoulder

In Demand at IIeX 2017 EU - which technologies and techniques dominated the client meetings?

In the News...

IQVIA 'Rethinks Research in Healthcare'
IQVIA - formerly QuintilesIMS - has launched a suite of 'Virtual Research Solutions', which use technology and advanced analytics to radically rethink patience experience research for both clinical and health outcomes purposes. More.
Nielsen Catalina Measures Cross-Screen Sales Impact
Nielsen Catalina Solutions (NCS) has announced a new solution measuring the in-store sales driven by advertising across screens. More.
Privacy Update: COPPA, Shield and Carriers
GDPR and Cambridge Analytica aren't the only privacy stories in town. Elsewhere, US phone companies are in hot water for careless distribution of location data; comScore has been dragged into a Disney privacy suit; and the whole framework of EU-US data transfer is under fire again. More.

View all related news items

Feature Archive / 2012-2017

Mobile: Part but not All of the Answer - by Dave King of Confirmit.

Talk to the handset - MrWeb's Nick Thomas on the promise of passive data.

Why isn't everyone doing Mobile Research? - by Teresa Lynch.

The Next Great Thing or Just Hype? - Joy Liuzzo of InsightExpress on mobile today.

Mobile Advertising Makes a Move - Ed Kershaw of Nielsen on a new level of engagement.

How to make a Big Brand App not suck - Stephen King explains how not to make crApps.

Mobile Advertising Effectiveness - InsightExpress Director Joy Liuzzo presents a primer

Can't Keep Still - by Nielsen Mobile's European Director Edward Kershaw.

Fear The One Star - by CEO, Stephen King.

Free Range Research - InsightExpress Director Joy Liuzzo on the wide open potential of mobile surveys.