MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Vevo Upgrades Targeting and Measurement with 'Evolve'
25/4/25
Music video network Vevo has announced a new suite of data-driven products which it says will enhance its offers in targeting, optimization and measurement of ads. More.
MiQ Hires to Drive US Growth
25/4/25
London-based ad tech and audience intelligence company MiQ has appointed Marion Hargett, formerly of The Trade Desk, as US Chief Revenue Officer. More.
Cadent Simplifies Brand and Launches New Ad Platform
24/4/25
Predictive advertising company Cadent + AdTheorent has unified its brand (it's now simply Cadent), launched a new platform, and appointed Netflix, Snap, Hulu and NBCUniversal veteran Peter Naylor to its Board as an Independent Director. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.