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Recent News Items for...
Mobile Surveys & Monitoring
Christmas and New Year
19/12/24
This issue covers two days' news and is the last DRNO of 2024. It's been a busy year for us, and has finished with a flurry of ad bookings which bode very well for the next one. We'd like to thank you all for your support and interest and wish you a Merry Christmas, a restful break and a wonderful 2025. More.
Nielsen Adds Attention Measurement from Realeyes
19/12/24
Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to 'bridge creative evaluation with brand and sales lift' to help clients produce more effective ads. More.
New Board Advisors and Partnership for Behavix
19/12/24
Behavioral data specialist Behavix Inc. has added three to its Board and announced a partnership with MR data platform Datality. The new advisors are Ipsos veteran Gareth Deere, former Comscore and Verto Analytics researcher Vinayak Nair, and former SSI / Dynata exec Nicolas Nore. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.