MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
New Measurement Science Leader for BARC India
17/5/24
In Mumbai, the Broadcast Audience Research Council of India (BARC India) has appointed Dr Bikramjit (Bikram) Chaudhuri as its new Chief of Measurement Science & Analytics, succedding Dr Derrick Gray sho leaves after six years at the organisation. More.
dentsu Opens Retail Media Specialised Practice
17/5/24
dentsu has this week launched a retail media practice, 'linking every customer touchpoint' to help brands build new audiences and stronger relationships across channels - while improving clients' measurement of business impact. More.
Partnership for StackAdapt and Samba TV
17/5/24
Multichannel programmatic advertising firm StackAdapt has announced a partnership to integrate first-party data from omniscreen TV measurement provider Samba TV into its platform. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.