Mobile Surveys & Monitoring
17/5/24
In Mumbai, the Broadcast Audience Research Council of India (BARC India) has appointed Dr Bikramjit (Bikram) Chaudhuri as its new Chief of Measurement Science & Analytics, succedding Dr Derrick Gray sho leaves after six years at the organisation.
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17/5/24
dentsu has this week launched a retail media practice, 'linking every customer touchpoint' to help brands build new audiences and stronger relationships across channels - while improving clients' measurement of business impact.
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17/5/24
Multichannel programmatic advertising firm StackAdapt has announced a partnership to integrate first-party data from omniscreen TV measurement provider Samba TV into its platform.
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