|
Segmentation & Modelling - what's included?
Long-established skills now reinvigorated by new possibilities. Segmentation is dividing a market or audience into segments, often defined by demographics or behavioural characteristics; modelling (one 'l' in US English) is constructing a system which mimics market behaviour for the purpose of understanding or forecasting.
| |
Back to Segmentation and Modelling
Back to MRT Index

Register for MRT
|