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MRWho is the first supplement to DRNO, subtitled 'People and Skills in Market Research', and looking at recruitment, training, salaries and benefits, loyalty, teambuilding and all other aspects of human resources for the MR profession.
All Work and No Pay?
Researchers at industry events always seem to be worrying about being undervalued, overworked and underpaid. But is this just a noisy minority, a conference-going rent-a-crowd at odds with the majority of contented MR professionals quietly getting on with their jobs? Our survey of MR hours and pay puts some numbers on it - based on 236 responses by MRWho readers to our online questionnaire. Executive summary? - well, surprisingly perhaps, we're not all that disgruntled and we don't spend *that* much time with our noses to the grindstone.
Also this month we look at the wider skills researchers need if they are to put their findings in context and put themselves in their clients' shoes, and we hear from two clientside researchers for whom those shoes fit with varying degrees of comfort, in 'Love and Hate'.
MRWho has about 880 subscribers including a majority of the bosses of major UK agencies and around 300 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. This edition was published on 27/6/03. The June edition is available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill! Please state clearly whether you just want passwords to download previous editions or if [like 90% plus] you wish to receive forthcoming issues too. There's no reason not to as it's free.
If you're not in an HR function and you think your company's personnel or training people would be interested, please let them know - there is no limit to the number of subscribers per company, of course.
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