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Marketview Web System Launches | March 20 2002 |
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Internet researcher Nielsen//Netratings has this week launched a new Web measurement system in the shape of its 'marketview' tool. This is designed to deliver competitive website analysis as well as media buying/selling intelligence. As part of Nielsen//Netratings' existing Audience Measurement Service, 'marketview' can supply what is deemed to be a new view of real-time Internet research and analysis. The reporting system is built on a new aggregation structure looking at web site content, as opposed to the technical structure of any given URL. As such, the system should highlight the relationship of a website against the leading sites in any category. Audience traffic data will be the criterion for these rankings. The system will also focus on the consumers' experience of a site, emphasising audience traffic by brand segmentation. According to William Pulver, president and chief executive officer, Netratings, 'Today's sophisticated and successful marketers demand a more insightful view of the Internet. Marketview delivers that perspective, enabling improved competitive analysis, targeted advertisements and detailed understanding of online behaviour.' Simple printable version of this article. Email this article to a friend.
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