Former Toluna Head of Marketing Lee Powney has joined kae: marketing intelligence as an Account Director.
He brings new product development, branding and digital media expertise. At panel and community specialist Toluna, he was heavily involved in the application of social media across online research and new product development activities for leading media, telecoms, technology and publishing organisations.
MD David Rankin comments: ‘I’m very pleased to welcome Lee to the company. His expertise in co-creation and product development will boost KAE’s current credentials in this area and enables us to develop both new and existing client relationships’.
KAE provides bespoke research on areas such as market evaluation and forecasting, competitive intelligence and benchmarking and new product / service / business development (both b2b and b2c). Web site: www.kae.com .
