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Charles Pearson - Managing Director
Charles is co-founder and Managing Director of EasyInsites, a full service agency focused on custom panels and innovative research tools. He has an extensive, diverse and highly accomplished background in market research, having started his career 22 years ago in marketing sciences and analytics with major agencies including BBDO, McKinsey, AC Nielsen, IRI, and Ipsos.
In 2000, Charles moved into the online custom research space first with Knowledge Networks and MarketTools where he was head of Sales followed by senior business building and management roles at Greenfield/Ciao, comScore and Research Now.
He has substantial expertise in online research, online panels, research methods, advanced analytics, and syndicated data with extensive sector experience in FMCG and Retail.A regular presenter at industry conferences around the world including ESOMAR, MRS, AIMRI, ARF, CASRO, AMA, MRA and IIR, he has a Masters in Quantitative Methods from New York University and a Bachelors in Political Science from The University of Michigan, Ann Arbor.
Charles' current articles: (1)
How About MRFOC? - 22 December, 09 |
