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 RECENT NEWS ITEMS |
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DIY Software
30/4/26
Ipsos has expanded its early-stage ad evaluation portfolio with the launch of AI-Augmented Moderation, under its Creative|Labs brand. Available globally, the offer brings together human expertise and AI to deliver same day quant and scaled qual insights. More.
Customer insights platform HumanListening has launched a qualitative AI tool called EVE Qual Pro, design to combine speed and scale with methodological rigour. More.
In the US, insights firm Okay Human has been acquired by newly-formed agency DigitalMYnd, promising solutions which integrate behavioral signals with honest conversational feedback. More.
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DIY Software - Relevant Associations
 ACE - the Association Collaborative Effort
The objective of ACE is to ensure that all online panel researchers and users, no matter the industry segment or the association affiliation, share a set of understood and accepted process and performance guidelines for online research. The site has a detailed Glossary of online research terms.
 SIIA (Software & Information Industry Association)
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to companies which specialise in software and information products. Web site: www.siia.net/  ASC (The Association for Survey Computing) The ASC is closely linked with the Market Research Society and the Royal Statistical Society. It is the world’s leading society for the advancement of knowledge in software and technology for research surveys and statistics. Web site: www.asc.org.uk
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