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 RECENT NEWS ITEMS |
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DIY Software
1/10/26
Toluna has launched Bina, an always-on, AI-based research workspace allowing researchers and non-specialists alike to hold real-time conversations with synthetic personas; and Dynamic Awareness, which it says keeps those personas 'current with the real world.' More.
Global CRM company Salesforce is to acquire automated customer research and synthesized insights platform Listen Labs. Financial terms have not been disclosed, although earlier reports suggested the research firm - with an ARR of around $30m - could fetch around $2 billion. More.
In Bellevue, WA, USA, enterprise customer insights firm UserTesting has announced a rebrand - it will henceforth be known as Auros. The change reflects the firm's focus on 'a new challenge... training, evaluating, and improving AI', although its network of 7.6 million verified people will still be core to its offer. More.
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DIY Software - Relevant Associations
 ACE - the Association Collaborative Effort
The objective of ACE is to ensure that all online panel researchers and users, no matter the industry segment or the association affiliation, share a set of understood and accepted process and performance guidelines for online research. The site has a detailed Glossary of online research terms.
 SIIA (Software & Information Industry Association)
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to companies which specialise in software and information products. Web site: www.siia.net/  ASC (The Association for Survey Computing) The ASC is closely linked with the Market Research Society and the Royal Statistical Society. It is the world’s leading society for the advancement of knowledge in software and technology for research surveys and statistics. Web site: www.asc.org.uk
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