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Mike Hall - Partner, Development
Mike was the founder, Creative Director and Chairman of Hall and Partners. The company was founded in 1992. Mike developed and ran the company to a $100m business until it was sold to Omnicom in 2005. Hall & Partners created a new philosophy about the different way advertising works to build brand relationships and was instrumental in changing the way in which advertising research is done. At Verve, Mike is working on a new model looking at how online brand communities work, plus developing new client-focused propositions.
Mike has published a number of works, including:
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"How advertisers think advertising works – a new approach to advertising research"
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"Shared beliefs: agency thinking about what makes good and great advertising" (IPA 2002)
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"That’s brand entertainment!" (Mike Hall and Neil Dawson, Admap, Feb 2005)
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"Broadcast Sponsorship: how does it work?" (Mike Hall, Admap, April 2004)
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"The nature of brands in the new era" (Mike Hall, Admap, April 2000)
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"Testing to oblivion or testing to win?" (Mike Hall, Admap, April 1997)
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"Using advertising frameworks – different research models for different campaigns" (Mike Hall, Admap, March 1992) |
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Mike's current articles: (2)
Innocence and Experience - 5 February, 10
Let’s play nice with Marketing - 16 December, 10
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