Mobile Surveys and Monitoring Behavio Team Take Prediction Expertise to Google - 19/4/13 The team behind start-up Behavio, which collects and uses mobile phone data to predict users’ future behavior, has joined search giant Google. >> More
Spiceworks Taps IT Network for Test Panels - 19/4/13 IT network Spiceworks has introduced a service called SpicePanels, which brings together technology vendors and beta testers from its Spiceworks Community of 2.4 million IT professionals, and tasks them with testing and trialing new products, services and marketing campaigns. >> More
Guavus Raises Further Funds for Big Data Offer - 19/4/13 Just three months after raising $30m in an investment round, big data analytics firm Guavus has secured a further $9m from new investors, which it will use to continue to expand its core products, scales its operations, and pursue ‘select’ acquisitions. >> More
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...
Research and Metrics Committee The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
GSMA
The UK's mobile industry trade association is the GSMA.
Arbeitsgemeinschaft Online Forschung (AGOF) [Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in Germany, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.
