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Outsourcing and Offshoring
18/7/25
The US insights and analytics industry showed continuing topline growth in 2024, according to the Insights Association's annual state of the industry report. Overall US revenue grew 7.6% to around $82.9bn, but behind this lies a rapid transformation from traditional research to research tech and digital solutions. More.
German firm smartclip, which is the ad tech business of RTL Group, has launched an agentic AI platform called Sidekicks, designed to embed media intelligence within clients' workflows. The tool's AI agents provide assistance throughout the digital ad process, while keeping proprietary business data secure. More.
India-based companies Unimrkt Healthcare and Unimrkt Research have announced a number of appointments, including the promotion of Alex Parkman to Head of Global Sales, Health Care Research, as well as nine new hires. More.
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Outsourcing and Offshoring - Relevant Associations
International Association of Outsourcing Professionals (IAOP)
Brings together the world’s leading outsourcing customers, providers and advisors to exchange thought leadership, share best practices and network to maximize their effectiveness using outsourcing as a management tool.www.outsourcingprofessional.org
 The Foundation for Transparency in Offshoring (FTO)
An independent, non-profit organization dedicated to educating buyers and suppliers of consumer research and analytics services on considerations related to offshoring, and to establishing sensible, clear disclosure standards for offshoring practices.www.offshoringtransparency.org
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