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Online Panels
21/9/26
Tokyo-based firm UZRA Inc. has launched torima.in Global, which allows overseas companies to commission AI-moderated interviews with Japanese consumers, in Japanese, and delivers transcripts with translations, an English summary, and a further, more detailed report. More.
Consumer marketing and research platform Prodege has appointed former Criteo exec Todd Parsons as Chief Executive, starting on 1st October. More.
Oakland, California-based customer insights platform Marvin has launched an automated research tool called Live Intercept, which collects in-the-moment customer feedback via AI-moderated interviews directly inside digital products and on web sites. More.
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Online Panels - Relevant Associations
 ACE - the Association Collaborative Effort
The objective of ACE is to ensure that all online panel researchers and users, no matter the industry segment or the association affiliation, share a set of understood and accepted process and performance guidelines for online research. The site has a detailed Glossary of online research terms.  The ARF's Online Research Quality Council The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.  ESOMARESOMAR is the world organisation for enabling better research into markets, consumers and societies. With 5,000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research worldwide. They publish guidelines for buyers of online panel called “26 questions to help research buyers of online sample” Web site: www.esomar.org |
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