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RECENT NEWS ITEMS

Online Panels

iSpot Partners to Measure 'Outcomes at Scale'

3/4/25

Cross-platform TV measurement company iSpot has teamed up with consumer data group Circana and broadcaster Paramount to develop 'always-on' sales and conversion measurement for CPG advertisers. iSpot is calling the new offering 'Outcomes at Scale'. More.

Triton Adds Podcast Listening Survey to Download Data

3/4/25

Audio industries tech and services company Triton Digital has announced it will add listener information from a quarterly survey to its current monthly download-based U.S. Podcast Ranker, completing what it says will be a holistic view of podcast consumption. More.

Director Hire for KLC

2/4/25

In New Jersey, communities-based insight firm KL Communications has appointed former Fuel Cycle researcher Nicole Pineda as Director, Insights & Client Relations. More.

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Online Panels - Relevant Associations

ACE - the Association Collaborative Effort

The objective of ACE is to ensure that all online panel researchers and users, no matter the industry segment or the association affiliation, share a set of understood and accepted process and performance guidelines for online research.

The site has a detailed Glossary of online research terms.

The ARF's Online Research Quality Council

The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research.

The site has a detailed Knowledge Sharing section to Build Online Research Quality.

ESOMAR

ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With 5,000 members in 100 countries, ESOMAR�s aim is to promote the value of market and opinion research worldwide. They publish guidelines for buyers of online panel called �26 questions to help research buyers of online sample�

Web site: www.esomar.org