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15/11/24
Interpublic's marketing intelligence company Kinesso has launched the 'Experimentation Lab', a platform on which marketers can design, execute and analyze experiments across various media. Tapping AI and automation to streamline the process, the Lab standardises methods and promotes cross-functional collaboration. More.
Marcoms group MSQ Partners, the parent of insights firm Freemavens, has acquired digital CX agency UDG (United Digital Group), with the aim of creating a major force in digital customer experience and tech - initially across Europe and then rolling out across North America. More.
New York-based video campaign delivery and analysis firm Simulmedia has launched Skybeam, a CTV ad platform which it says is 'designed to make high-impact TV campaigns accessible to everyone... with no complex tech or giant budgets required'. The platform includes tools to forecast and track performance. More.
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Presentation and Reporting Software
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 SIIA (Software & Information Industry Association)
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to companies which specialise in software and information products. Web site: www.siia.net/  ASC (The Association for Survey Computing) The ASC is closely linked with the Market Research Society and the Royal Statistical Society. It is the world’s leading society for the advancement of knowledge in software and technology for research surveys and statistics. Web site: www.asc.org.uk |
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