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Presentation and Reporting Software
3/4/25
WPP is acquiring data collaboration platform InfoSum, which will join the former's GroupM media investment division and help to drive the creation of 'a new generation of AI-enhanced marketing solutions'. More.
In Louisville, Colorado, customer feedback specialist Alchemer has appointed Ramesh Kandukuri as its new Chief Technology Officer, effective immediately. More.
Cross-platform TV measurement company iSpot has teamed up with consumer data group Circana and broadcaster Paramount to develop 'always-on' sales and conversion measurement for CPG advertisers. iSpot is calling the new offering 'Outcomes at Scale'. More.
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Presentation and Reporting Software
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 SIIA (Software & Information Industry Association)
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to companies which specialise in software and information products. Web site: www.siia.net/  ASC (The Association for Survey Computing) The ASC is closely linked with the Market Research Society and the Royal Statistical Society. It is the world’s leading society for the advancement of knowledge in software and technology for research surveys and statistics. Web site: www.asc.org.uk |
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