Thinkers Experian Simmons Unveils Cross-Platform Service - 20/1/12 In the US, Experian Simmons has launched a new cross-platform media analysis service that links consumers’ online and mobile activities to brand preferences, attitudes, lifestyles and behaviors. >> More
Mandel Takes Chief Exec Role at ‘Buyometrics’ Firm - 19/1/12 In the US, former NielsenConnect President Jon Mandel has joined TV ad targeting and measurement firm PrecisionDemand as its new CEO, replacing Tyson Roberts who assumes the role of Chief Revenue Officer. >> More
Experian Adds Site Analytics to Footfall Measure - 18/1/12 Global information services giant Experian has partnered with IT firm Hitachi Consulting to add a cloud-based solution called Site Analytics to its Experian FootFall visitor analytics solution. The combination will deliver site and store-network performance measurement. >> More
London-based social media video ad platform Unruly Media has received $25m (£16m) in a Series A investment, which will be used to ‘aggressively accelerate’ its international expansion.
Multi-screen measurement specialist Rentrak has added a segmentation based on political outlook to its TV Essentials and StationView Essentials ratings services.
In the US, predictive analytics specialist KXEN is promising marketers who have no prior training in data mining techniques the chance to build and deploy their own predictive models, via a newly launched DIY version of its InfiniteInsight modeling suite.
In the US, the Interactive Advertising Bureau (IAB) has released a ‘Data Segments & Techniques Lexicon’, to provide media planners with standard terminology for data segments and collection techniques.
In the UK, full-service agency SPA Future Thinking has launched The Analytics Hub, a new company offering a full range of analytic methodologies for clients ranging from small market research agencies through to branding shops.
Concept testing and forecasting software specialist Affinnova has secured a patent for a system of ‘predicting personal preferences’, designed by the firm’s VP of Analytics Kevin Karty.
In the US, full-service marketing agency Empower MediaMarketing has acquired data analysis and mining specialist Market Intelligence Group (MIG). Terms of the deal were not disclosed.
In the US, online behavioral targeting firm OwnerIQ has raised $7m in a new round of funding, which it will use to expand its proprietary data solutions and enhance its media-buying platform.
Lightspeed Research has unveiled a new custom panels and communities offering, Lightspeed Engage, which promises to give clients ‘access to relevant consumer insights wherever, whenever and however they need them.’
Database and marketing services giant Experian has launched a new service offering small businesses the chance to ‘clone’ their existing customers, identifying hot prospects by analysing the key characteristics of those already on the books.
UK-based full service agency SPA Future Thinking has launched Apollonius, a new sales forecasting model that combines research data, category data and marketing information to predict pre-launch sales values and volumes for a product’s first two years on-shelf.
In the US, cross-media analytics firm MarketShare has closed a $32m ‘follow-on’ investment from Elevation Partners, whose MD and co-founder is U2 front man Bono.
