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Kantar consumer data subsidiary Numerator, into which the group is merging its Worldpanel division, is to launch its consumer rewards app Receipt Hog in Germany, marking its first foray into Europe.
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Israel-based market intelligence firm Similarweb has acquired The Search Monitor, which combines ad monitoring software with trademark enforcement and affiliate compliance solutions for paid search optimization and industry benchmarking.
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London-based reputation analysis and insights firm Echo Group has appointed former Buckingham Palace and BBC comms leader Sally Osman as its Non-Executive Chair. She replaces Neil Sherlock, who is stepping down after six years in the role.
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In London, marketing tech firm POCKLA has raised £1.6m in seed funding, to be used in scaling its proprietary AI-powered content strategy and creation platform, including accelerated product development and expansion of its team.
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UK commercial broadcaster ITV has extended its partnership with data collaboration platform InfoSum, more than four years after teaming up to develop the veteran media group's addressable advertising capabilities. More
In New York, insight agency OvationMR has brought together tech from two companies it bought last year to add an AI Moderator to its EthOS platform, asking context-driven follow-up questions based on participant videos, images and text. More
Ad spend and pricing data analyst Guideline has appointed Tim Peters as Chief Marketing Officer and Vice President of Demand Generation, effective immediately. More
London-based consultancy Thinks Insight & Strategy has promoted Alex Beard to Senior Director, while announcing five further hires and eight promotions. More
Strategic insight and customer analytics group STRAT7 has announced the creation of an AI Innovation Lab, serving as a dedicated hub for accelerating AI-driven market research and customer insight solutions. The Lab will be led by its Group CTO, Andrew Dare. More
British full service agency Vision One has appointed Leah Doyle as Insight Manager. More
In London, ad tech company PubMatic has announced two senior hires: Kavita Veeramah Collins as Senior Director of Advertiser Solutions CTV and Silvia Gorra as Senior Marketing Director for the EMEA region. More
AI-powered SaaS pricing and selling solutions firm PROS Holdings has appointed Katie May to its Board as an independent Director, effective immediately. She brings expertise in eCommerce, digital transformation and high-growth SaaS strategies. More
| 29th Jan 2025 | Qual360 Europe Conference - Berlin, Germany |
| 11th Feb 2025 | QRCA Annual Conference - Philadelphia, PA, USA |
| Wiesbaden / Frankfurt, Germany | Succeet 2025 - |
| 18th Feb 2025 | IIEX Asia Pacific - Bangkok, Thailand |
| 19th Feb 2025 | UX360 Research Virtual Summit - Virtual |
| 19th Feb 2025 | ESOMAR Insight Summit - Brussels, Belgium |
