Sysomos Social Media Launch

Toronto, Canada-based social media analytics firm Sysomos has unveiled two new services which offer real-time access to social and traditional media conversations, as well as information about sentiment, geo-demographics and key influencers.

Sysomos MAP (Media Analysis Platform) allows clients to analyze and understand social and traditional media conversations taking place in blogs, social networks, forums, video sites and micro-blogs.

In addition, Sysomos Heartbeat provides a real-time monitoring and measurement service that constantly updates snapshots of social media conversations.

The firm was founded in 2005 as an advanced research project at the University of Toronto, focused on contextual text analysis and data mining technology. When founders Nick Koudas and Nilesh Bansal started beta testing, clients asked for features that were not available on the social media analytics market.

'We provide businesses, brands and agencies with the kind of real-time insight they haven't been able to get before,' claims Koudas. 'We help them see not only what's happening but where it is happening, what it means, and who's driving the most important or relevant conversations.'

Web site: www.sysomos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.