Indian Measurement Deal for Nielsen

Nielsen has announced a collaboration with Indian media and entertainment company JioStar, to provide advanced analytics solutions for campaign measurement on its OTT platform JioHotstar.

JioHotStar provides movies, live sports, kids and family shows, live TV channels and others via Android, iOS, CTV and the web. The deal has been struck in advance of the start of the Tata Indian Premier League (IPL) 2025, the world's highest profile national cricket league, with a vast, fanatical following in the country.

Nielsen will deploy Nielsen ONE Ads and the newly developed Volumetric and Reach Analysis on the JioHotstar Platform to provide insights into viewing and ad performance, with metrics accessible through the Nielsen ONE dashboard and including impressions, clicks, campaign reach and on-target reach.

Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator at JioStar says of the deal, 'Through our association with Nielsen, we aim to redefine how advertising on Digital / OTT is measured and delivered across India's most iconic entertainment and sports properties. As one of the largest streaming platforms in the country, JioHotstar is committed to providing advertisers with cutting-edge solutions that enhance transparency and precision. The collaboration is another step towards delivering unparalleled value to our partners during Tata IPL 2025 and beyond'.

Arnaud Frade (pictured), Nielsen's President (Commercial) for Asia, says the partners are 'shaping the future of India's rapidly evolving media landscape', and comments: 'Our collaboration with JioHotstar not only reinforces our role as a preferred partner in the Indian media ecosystem but also enables us to address long-standing industry challenges. With this, we aim to bring more transparency and accountability to digital ad measurement'.

The firms are online at www.nielsen.com and www.jiohotstar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.