MetrixLab Hires Leader for Innovation Unit

In The Netherlands, online market research agency MetrixLab has appointed former Research International VP Alexander Kleijngeld to spearhead the international expansion of its NPD & Innovation unit.

Kleijngeld is a marketing intelligence consultant with more than 14 years' experience gained across a range of industries. He was previously Vice President of Client Services at Research International in the USA, prior to which he worked for the firm as Business Unit Manager in the Netherlands. During his career, he has also held research and product management roles at Orange, Tiscali and Douwe Egberts.

In his new position as Business Unit Director, Kleijngeld will become part of MetrixLab's international management team.

'The Innovation sector is one of the areas of online research that is showing accelerated change, supporting companies in search of novel ways to uncover better insights faster and easier,' CEO Han de Groot commented. 'This makes this appointment strategically important for MetrixLab, and shows we are committed to building an international business with great people who share our vision.'

MetrixLab, which has offices in the UK, France, Netherlands, Germany and Spain, operates its own 'OpinionBar' consumer panel consisting of 800,000 individuals in all major European markets.

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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