AlphaDetail Adds to Tracking Services

Pharma market research firm AlphaDetail has added two new features, AlphaLink and AlphaMonitor, to its suite of tracking services.

AlphaLink has been developed to integrate secondary research with tracking study results to provide a 'total view' of the market, and enable a more focused market understanding.

AlphaMonitor offers real-time online access to any of the firm's tracking services - from continuous tracking to monitoring variables in periodic tracking studies.

'Pharmaceutical and biotech marketers are frequently looking for fast insights to react to market changes,' explained Dave Johnson, VP of the firm's Professional Services team. 'AlphaMonitor offers instant views and dynamic access to study results that enable marketers to quickly understand and react to feedback from the market.'

AlphaDetail's expertise spans a wide array of therapeutic areas and every stage of the product life cycle. Web site: www.alphadetail.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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