TGI Network Boosted by TNS Studies

Kantar Media has expanded its Global Target Group Index (TGI) Network of syndicated single-source marketing and media studies, following parent WPP's acquisition of TNS.

This includes the addition of surveys in several new markets, which brings the total number of studies in the network to 67 worldwide.

TGI, which was established in Britain in 1969, measures consumer product and brand consumption, attitudes and media usage. The studies are used by brand owners, agencies and media for a range of purposes including consumer profiling, brand positioning, the identification of target audiences and media planning and buying.

New surveys joining the network are:

• the 'Forbruker and Media' study operated by TNS Gallup in Norway
• the 'Index Danmark' study operated by TNS Gallup in Denmark
• the 'TNS Atlas Study' operated by TNS Gallup in Finland
• the 'Media Habits Survey' operated by TNS Media in Vietnam.

The network is further boosted by an increase in the sample size of its study in France; from 10,000 this year to 15,000 by 2011.

In addition, the 'Marketing Index' study run by TNS Russia will join the Global TGI network in 2010.

'The inclusion of these surveys in Global TGI reinforces our position as the world's pre-eminent supplier of single source consumer, attitudinal and media surveys,' stated TGI CEO Richard Asquith. 'Alongside Kantar's Orvesto study in Sweden, we now have a compelling regional offer for the wealthy and digitally-advanced Nordic markets. And in France, we are investing in larger samples to provide even more granular detail on this important market.'

Web sites: www.kantar.com and www.tgisurveys.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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