Data on Shoppers 'Under Duress' Now Available

Online behavioral targeting firm OwnerIQ has made available data on consumers making 'duress' purchases - those motivated by the immediate need to replace a household item or product.

OwnerIQ, which was founded in 2006, pioneered the concept of 'Ownership Targeting', to enable advertisers to precisely target consumers across the entire ownership spectrum.

Its new Duress Shopping solution combines the firm's MOST™ behavioral targeting and media buying platform, with the knowledge it gains from its databases of information regarding what people own.

Through the MOST platform, it can identify millions of these potential 'duress shoppers' across the web, coupled with the ability to target them in real-time.

This solution is sourced from manufacturers' product support web sites, along with the firm's own product support site, ManualsOnline, which is visited by more than three million consumers monthly.

'The knowledge of what people own, and the context in which we gather that information, places us at the intersection of people who are looking to replace products and advertisers who are looking to sell products,' states founder and CEO Jay Habegger. 'With our proprietary data and media buying capabilities, retailers for the first time can now message consumers online as they begin the duress replacement cycle.'

Web site: www.OwnerIQ.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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