Vizu Gets Funds for Expansion

US-based online ad measurement specialist Vizu Corporation has completed a $6.75m round of financing co-led by iNovia Capital and Greycroft Partners. The new funds will be used to enhance the company's technology and build out its sales and client service organizations.

Vizu's Ad Catalyst platform and Brand Lift measure are used to measure the effectiveness of online brand advertising efforts in real time. Vizu's CEO Dan Beltramo says demand for the system is 'increasing rapidly across our entire customer base with significant growth coming in the areas of social media and video advertising'.

Ian Sigalow of Greycroft Partners says Vizu is 'rapidly becoming the gold standard for real time online brand advertising measurement' and fits with his firm's startegy of supporting 'innovative technologies that have the power to enable digital media to achieve its full potential.'

The funding round also includes participation from existing investors including Draper Fisher Jurvetson and Esther Dyson.

Online at www.vizu.com , Vizu is a privately held company based in San Francisco, CA.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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