nurago Names Hummerston as New UK MD

In the UK, research technology provider nurago has appointed former TNS Global Interactive MD Arno Hummerston for the new post of Managing Director, responsible for its international expansion strategy, as well as developing new products and business divisions.

Internet research and digital insight specialist Hummerston joins with more than 12 years' industry experience. Most recently at TNS Global Interactive, he was responsible for the planning and implementation of TNS's Digital & Internet Research strategy. Prior to this, he was Head of Interactive at Ipsos and MD at ProActive International.

Headquartered in Hannover, Germany, nurago provides technologies for digital brand, media, and usability research using a combination of new measurement technologies and traditional research methodologies.

In his new role, Hummerston will help take the firm's existing portfolio of digital media effectiveness and web usage products to a broader market, and build new business opportunities through new products, applications and technologies.

'We are very excited to have brought such an experienced and well regarded industry figure as Arno into the team,' states CEO and founder Thomas Knauer. 'Arno will help us to extend the internationalisation that we successfully started last year with our Head of UK Office, Caroline Henne.'

Web site: www.nurago.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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