Nunwood Debuts CEM Forecasting Service

Insight consultancy Nunwood has launched an outcomes focused customer experience management (CEM) service, which combines multi-channel insight with advanced analytics to enable clients to forecast financial paybacks from performance changes.

The firm says its new approach, which uses film-based reporting and business simulation software, enables front-line and head-office management to see the financial benefits of improvements in customer experiences.

Underpinning this is Nunwood's Fizz system, which provides clients with a single information depository for gathering, consolidating, and aggregating data from across the enterprise.

'The best brands are increasingly realising that profitable CEM isn't just about buying the cheapest fieldwork, or the latest data collection tool,' explains Tim Knight, Director of CEM. 'It's about drawing together diverse insights in a clear, actionable way, then using technology and on-site presence to drive recommendations to parts of the business where change will deliver the greatest payback.'

Web site: www.nunwood.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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