Nielsen Veteran to Lead Measurement Launch

In the US, interactive television firm FourthWall Media has launched a media measurement unit, and appointed Nielsen Media Research veteran Bill Feininger to lead the initiative.

FourthWall Media, formerly known as BIAP, develops solutions to engage audiences, extend subscriber loyalty and deliver detailed measurement and reporting. They include the AdAim audience measurement suite.

Feininger spent the last fifteen years with Nielsen Media Research, where latterly he served as VP, Technical Strategy & Development. During his time with the firm, he authored many publications and technical specifications for collecting data from personal video recorders, cable/satellite set-top-boxes (STBs) and video on demand systems. He received five patents and has nearly a dozen others pending, which cover various aspects of data collection, processing and other audience measurement techniques.

Additionally, Feininger founded Nielsen's Software Metering Group to identify and develop measurement techniques for Internet browsing and streaming media, time shifting, digital television and interactive television usage.

Prior to joining Nielsen, he served as Principal Engineer in the desktop LAN group at PictureTel, where he helped develop the first LAN-based video conferencing system; and as an Engineering Manager at Data Translation, where he was responsible for software development in the data acquisition group.

In his new role as SVP for Media Measurement at FourthWall, he is responsible for all aspects of advanced and interactive ad research including business planning, product management, and strategic partnerships. He will also oversee the development of interactive TV data products/services derived from the firm's network of partners.

'If we could have invented someone for this job, we would have invented Bill Feininger,' said CEO Tim Peters. 'He has proven himself as a thought leader in media measurement, and specifically in the area of set-top box audience measurement, and we will benefit not only from his wealth of experience from his many years at Nielsen Media Research, but also his established relationships in the industry.'

Web site: www.fourthwallmedia.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.