SSI Launches Consumer Panel in New Zealand

Survey Sampling International (SSI) has launched a new online consumer panel in New Zealand. The panel is expected to grow to 50,000 members in its first 6 months.

The panels are part of the company's new sampling platform-SSI Dynamix, which links to SSI's online panels as well as to web sites, social media, affiliate partners and more to form a live access stream. The system then tracks and records respondents' participation, just as if they were on a panel.

Of the firm's 27 existing proprietary panels, 8 are in Asia Pacific.

'The New Zealand market offers a sophisticated retail industry and quality manufacturing base as well as renowned tourism opportunities,' explains Peter Blansjaar, MD of SSI Oceania. 'SSI saw a clear need to create a proprietary panel to support our clients here'.

Web site: www.surveysampling.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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