Incite Grows Senior Team with Three Hires

UK research agency Incite has appointed three new members to its team, including former RI Board member Mark Yeomans, who has joined as a Director from Jigsaw Research.

Covent Garden-based Incite was founded in 2000 by current directors Sid Simmons and Elaine Kent-Smith. The agency works across all types of research and current clients are drawn from a range of sectors including fmcg, alcoholic drinks, financial, media and IT/telecoms.

Yeomans joins with more than 24 years' market research industry experience. Most recently he was a Partner at Jigsaw Research, where he started and developed the public sector business.

He began his career at Research International as a graduate trainee, and during more than 18 years with the firm worked his way up to the position of Deputy MD of Specialist Units, and sat as a member of the Board. He also spent two years at RI Australia, helping develop the non-fmcg side of the business.

In addition, Justyna Gestwa joins the team as an Associate, from Market Tools, where she spent three years as a Senior Research Executive. Prior to this, she worked for MetrixLab and The iD Factor. She has particular experience in the fmcg, technology and media and telecoms sectors.

Alex Webb also joins as an Associate. He has five years' industry experience gained at what is now TNS Research International, where he worked in the financial services division, and was a sector champion for innovation research with a particular focus on discrete choice modelling techniques.

'We are delighted to continue to attract top research talent like Mark, Alex and Justyna,' states MD Roger Banks. 'They bring highly honed technical skills and innovative thinking, sector knowledge and a passion for understanding the relationship between consumer insights and the brand.'

Web site: www.incite.ws .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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