Market Xcel Debuts Indian Omnibus

In India, full service research agency Market Xcel has launched an omnibus, providing access to respondents in 12 cities across the country.

Founded in 2000, the firm provides qual, quant and desk research, along with data collection managed by its in-house ops team. Offices in Mumbai, Delhi, Bangalore and Kolkata are complemented by a network of field centres in 10 cities across India, as well as operations in Singapore and Cambridge UK.

'Xcel Omnibus' will comprise a total of 1,200 face-to-face interviews each week, across 12 cities, balanced to match the census/IRI data by age and gender. The tool will offer a combination of simple multiple choice answers and more complex questions and attitude statements for advertising evaluation, brand awareness and tracking public opinion.

'Xcel Omnibus could be the most cost effective and reliable survey program for clients and provide results in just a week,' states co-founder and CEO R Vishal Oberoi.

Web site: www.market-xcel.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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