Australian Firms Team Up to Launch New Company

Three Australian research and technology businesses have pooled their skills to launch a new company, Potentiate, with offices in Australia and Japan. The three are software firm Infotools Australia, panel management and survey deployment specialist Plenari and online sample firm Sampleworx.

The new company promises to change the way client companies work, by 'delivering data, KPI and other critical management information in a more dynamic way and where possible deliver live'.

The new firm has a team of 22 based in Sydney and eight people in Tokyo, in addition to affiliates specialising in media and communications strategy, organisational psychology and other areas of expertise.

Analytical software company Infotools Australia was established in the early 1990s and is affiliated with the global Infotools group based in Auckland, NZ. Plenari, which was founded by the directors of Information Tools Australia (Henry Cheang and Andrea Collier), offers a complete end-to-end quality survey suite including panel management, multi mode survey deployment and live interactive reporting. Sampleworx, which promises to eliminate duplicate respondents across multi panel sample using its proprietary Digital Fingerprinting Technology, launched its own online sample marketplace a year ago.

Announcing the launch, Executive Director Henry Cheang said Potentiate would 'leverage the advantages of all three' partner companies to address 'the rapid rate of change in marketing technology services needs globally'.

Web site of the three partner firms are at www.infotools.com , www.plenari.com and www.sampleworx.com.au ; while the new firm is on the Web at www.potentiateglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.