Ipsos Loyalty Names New COO

In New York, Ipsos Loyalty has promoted Ken Peterson to the position of Chief Operating Officer, where he will focus on maximising efficiency and optimising client service.

The firm focuses on helping companies improve business performance through customer satisfaction and relationship management. Since joining twelve years ago, Peterson's roles have covered all areas of market research, with a focus on customer satisfaction and loyalty measurement, operations consulting and global program management.

Most recently, he served as Senior Vice President, managing western US sales and operations and two offsite teams in the east coast office. Prior to this, he was VP in charge of a diverse portfolio of customer satisfaction research projects.

Before joining the company, he worked in the retail operations and distribution divisions of The Great Atlantic and Pacific Tea Company, and also served as an Instructor in the Mathematics Department of Kean University where he taught advanced undergraduate courses.

In his new position, Peterson will be looking for ways to reduce time on tasks, focus greater attention and energy on client servicing, and enable business development and senior research teams to cut costs.

'As COO, Ken's task is to help improve efficiency, gain an edge in client relationships and link our internal operations and technology teams,' says Matt McNerney, President of Ipsos Loyalty in the US. 'He has proven himself as an accomplished leader in all these areas.'

Web site: www.ipsos-na.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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