Rothenberg Calls Time on IAB Role

Randall Rothenberg, President and CEO of Interactive Advertising Bureau (IAB), is to step down from his role in January, to take up a new post as Chief Digital Officer of Time Inc.

Before assuming leadership of the IAB in 2007, Rothenberg was the Senior Director of Intellectual Capital at strategy and technology consulting firm Booz Allen Hamilton, where he oversaw business development, knowledge management, and thought leadership activities. Before this, he spent six years at The New York Times as Technology Editor and Politics Editor, and for the previous ten years he was a marketing and media columnist for Advertising Age.

IAB Board Director David Moore, who is also the founder of 24/7 Real Media, said in a letter to members: 'Randall Rothenberg has been a superlative leader and will be missed. We are thrilled that he is becoming a senior executive at one of the IAB's largest member companies and we look forward to his continued involvement with the association.'

A search has already begun for a new CEO, and in the meantime, Patrick Dolan, who was recently promoted to Executive Vice President and Chief Operating Officer, will be acting as the organization's leader.

Founded in 1996, the US-based IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising.

Last month, the association and the Mobile Marketing Association (MMA) partnered to release guidelines aimed at standardizing key metrics for mobile audience measurement. Then on Friday, the IAB announced the launch of a Mobile Marketing Center of Excellence which will provide market and consumer research, mobile ad case studies, executive training and education, and develop best practices for mobile media and marketing.

Web site: www.iab.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.